For the longest time, the only shoe try-on experiences that consumers have been able to take advantage of were to go into a brick-and-mortar shop and physically get a feel for different footwear styles. Thanks to a new augmented reality app from Wannaby called Wanna Kicks, shoppers are now able to virtually try on various shoe styles.
The app uses a mobile device's camera and screen to create a realistic representation of what different footwear styles would look like on one's feet from different angles in real-time. So far, Wanna Kicks is now showing 10 styles of sneakers from brands like Nike, adidas, Puma and New Balance. Once an app user has found a style that suits their preferences, Wanna Kicks helps them locate the brand's footwear style online.
Key Themes Behind This Trend
- Virtual Shoe Try-on
- Virtual shoe try-on experiences are becoming more prevalent through new and innovative AR technology.
- Seamless Online Purchasing
- The use of AR technology for virtual shoe try-on experiences is eliminating barriers in online purchasing and creating new opportunities for e-commerce growth.
- Personalized Shopping
- AR technology for virtual shoe try-on is allowing consumers to personalize their shopping experiences and make more informed purchases.
Where This Applies
- Footwear
- The footwear industry has an opportunity to leverage AR technology to improve online sales, expand e-commerce offerings, and enhance the shopping experience of their customers.
- E-commerce
- E-commerce businesses can incorporate AR technology for virtual shoe try-on to appeal to consumers who are hesitant to make online purchases without trying on products first.
- Augmented Reality
- The growing use of augmented reality in fashion and retail, specifically in the footwear industry, presents new opportunities to disrupt traditional shopping experiences and create innovative solutions for consumers.
