This year at CES in Las Vegas, Suning—China's largest omni-channel retailer—will be sharing a range of smart retail solutions, including its Magic Runway.
At CES 2019, Suning will be presenting its vision for the future of retail and home settings with its AI-powered and smart innovations. The Magic Runway from Suning's Innovation Applications Lab takes the form of an AR-based virtual experience that makes it possible for shoppers to try on outfits with a simple gesture-based interface as an alternative to a fitting room. At the Consumer Electronics Show, Magic Runway's smart stylist function will be featured, showing how the technology detects a user's age and gender to offer suggested outfit ideas. This fashion try-on technology experience is set to be used during New York Fashion Week as of September this year.
Key Themes Behind This Trend
- Ar-based Virtual Fitting Rooms
- Disruptive innovation opportunity: Retailers can integrate AR technology into their stores to offer customers a convenient and immersive try-on experience without the need for physical fitting rooms.
- AI-powered Smart Retail Solutions
- Disruptive innovation opportunity: Retailers can leverage AI technology to personalize the shopping experience for customers by providing tailored outfit recommendations based on age, gender, and personal preferences.
- Gesture-based Interface
- Disruptive innovation opportunity: Developers can create gesture-based interfaces that enhance user interactions and make trying on clothes in AR-based fitting rooms more intuitive and engaging.
Where This Applies
- Retail
- Disruptive innovation opportunity: Retailers can revolutionize the apparel industry by adopting AR-powered virtual fitting rooms, improving customer satisfaction and boosting sales.
- Fashion
- Disruptive innovation opportunity: Fashion brands and designers can embrace AR technology to create virtual fashion shows and allow consumers to virtually try on their latest collections.
- Technology
- Disruptive innovation opportunity: Tech companies can develop advanced AI algorithms and gesture recognition systems to power AR-based virtual fitting rooms, making them more accurate and user-friendly.
