Helzberg Diamonds is Introducing a Next-Gen Diamond-Buying Experience
Laura McQuarrie — January 31, 2019 — Lifestyle
References: helzberg & prnewswire
Seven next-gen stores from Helzberg Diamonds are introducing the Helzberg Virtual Ring Experience, which modernizes the diamond-buying experience with augmented reality. These concept stores offer technology that fuses the online and in-store experience, giving shoppers the chance to virtually try on over 100 ring styles.
While some consumers know exactly what they are looking for when they are in the market for a ring, others want to explore the many options available. Both kinds of people who visit Helzberg Diamonds will be able to have a simplified diamond-buying experience and be able to share their selections with friends and family via email and social media.
Alongside introducing the Helzberg Virtual Ring Experience, Helzberg Diamonds is also enhancing its Diamond Room Experience in next-gen stores, so that customers can view all of the detailed features of their chosen diamond up-close on a 24" 4K screen.
While some consumers know exactly what they are looking for when they are in the market for a ring, others want to explore the many options available. Both kinds of people who visit Helzberg Diamonds will be able to have a simplified diamond-buying experience and be able to share their selections with friends and family via email and social media.
Alongside introducing the Helzberg Virtual Ring Experience, Helzberg Diamonds is also enhancing its Diamond Room Experience in next-gen stores, so that customers can view all of the detailed features of their chosen diamond up-close on a 24" 4K screen.
Trend Themes
1. AR Diamond Try-ons - The use of augmented reality for diamond ring try-ons presents opportunities for jewelry stores to enhance the buying experience and provide a more personalized service.
2. Virtual Shopping Experience - The introduction of a virtual shopping experience that combines the in-store and online experience is a disruptive innovation for the retail industry, especially for luxury items such as diamonds.
3. Diamond Customization - Offering the ability to customize the diamond and ring design provides customers with a unique and personalized experience that can differentiate a jewelry store from its competitors.
Industry Implications
1. Jewelry Retail - The AR Diamond Try-Ons trend is highly relevant to jewelry retail as it provides a new way to showcase their products and enhance the buying experience.
2. Luxury Goods - The Virtual Shopping Experience trend is particularly relevant to the luxury goods industry, where the personalized and high-quality service is an essential part of the customer journey.
3. Technology - The use of AR and other technologies in the retail industry presents new opportunities for tech companies to create innovative solutions that can enhance the customer buying experience.
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