To help consumers confidently purchase articles of clothing online, SenseMi created a patented try-on technology solution for virtual dressing dubbed 'ViuBox.'
The new technology for e-commerce sites, in-store applications and mobile devices makes it possible for consumers to create a personalized avatar that mirrors their face, as well as the proportions of their own body. The 3D avatars can be used to try on a variety of clothes, giving shoppers a better idea of what different garments look like off the rack.
For many people who shop online, or don't like trying on clothes in-store, this try-on technology has the potential to eliminate the need for a fitting room thanks to a 360-degree body scan—or manually entering their measurements and uploading a selfie to the app.
Key Themes Behind This Trend
- Virtual Fitting Rooms
- Patented try-on technologies like ViuBox are disrupting traditional clothing retail by offering virtual fitting rooms.
- Avatar-based Marketing
- Avatar-based try-on technology is paving the way for personalized marketing and virtual brand ambassadors.
- Virtual Reality in E-commerce
- Avatar-based try-on technology is a stepping stone towards more interactive and immersive e-commerce experiences through Virtual Reality.
Where This Applies
- Retail
- Retail industry can use avatar-based try-on tech to attract and retain more customers by providing a hassle-free shopping experience.
- Fashion
- Fashion industry can develop virtual fashion shows, and use ViuBox and similar technologies to offer personalized styling to customers.
- Marketing
- Avatar-based try-on tech provides endless opportunities for marketers to show off their products and create unique experiences for their customers.
