ViuBox Lets Shoppers Try Garments on Personalized 3D Models
Laura McQuarrie — November 23, 2018 — Business
References: viubox & prnewswire
To help consumers confidently purchase articles of clothing online, SenseMi created a patented try-on technology solution for virtual dressing dubbed 'ViuBox.'
The new technology for e-commerce sites, in-store applications and mobile devices makes it possible for consumers to create a personalized avatar that mirrors their face, as well as the proportions of their own body. The 3D avatars can be used to try on a variety of clothes, giving shoppers a better idea of what different garments look like off the rack.
For many people who shop online, or don't like trying on clothes in-store, this try-on technology has the potential to eliminate the need for a fitting room thanks to a 360-degree body scan—or manually entering their measurements and uploading a selfie to the app.
The new technology for e-commerce sites, in-store applications and mobile devices makes it possible for consumers to create a personalized avatar that mirrors their face, as well as the proportions of their own body. The 3D avatars can be used to try on a variety of clothes, giving shoppers a better idea of what different garments look like off the rack.
For many people who shop online, or don't like trying on clothes in-store, this try-on technology has the potential to eliminate the need for a fitting room thanks to a 360-degree body scan—or manually entering their measurements and uploading a selfie to the app.
Trend Themes
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Virtual Fitting Rooms — Patented try-on technologies like ViuBox are disrupting traditional clothing retail by offering virtual fitting rooms.
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Avatar-based Marketing — Avatar-based try-on technology is paving the way for personalized marketing and virtual brand ambassadors.
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Virtual Reality in E-commerce — Avatar-based try-on technology is a stepping stone towards more interactive and immersive e-commerce experiences through Virtual Reality.
Industry Implications
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Retail — Retail industry can use avatar-based try-on tech to attract and retain more customers by providing a hassle-free shopping experience.
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Fashion — Fashion industry can develop virtual fashion shows, and use ViuBox and similar technologies to offer personalized styling to customers.
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Marketing — Avatar-based try-on tech provides endless opportunities for marketers to show off their products and create unique experiences for their customers.
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