In order to show off the full capabilities of the MySizeID mobile measurement technology, MySizeID created an online store called 'Modelista.'
The Modelista webshop is a place to purchase a variety of apparel, including everything from trousers and shirts to coats. The platform was developed to specifically address one of the largest obstacles that consumers face when online shopping—not being able to physically try on a product. Thanks to the integration of MySizeID, Modelista shows how easy it is for web shoppers to measure themselves with their personal fit profile and get size recommendations for apparel items listed on the site.
Modelista, a proof of concept for retailers, shows how the MySizeID mobile measurement technology has the potential to boost both sales and customer loyalty.