MySize Created 'Modelista' to Show Off Its Mobile Measurement Technology
Laura McQuarrie — December 19, 2018 — Business
References: modelista.shop & prnewswire
In order to show off the full capabilities of the MySizeID mobile measurement technology, MySizeID created an online store called 'Modelista.'
The Modelista webshop is a place to purchase a variety of apparel, including everything from trousers and shirts to coats. The platform was developed to specifically address one of the largest obstacles that consumers face when online shopping—not being able to physically try on a product. Thanks to the integration of MySizeID, Modelista shows how easy it is for web shoppers to measure themselves with their personal fit profile and get size recommendations for apparel items listed on the site.
Modelista, a proof of concept for retailers, shows how the MySizeID mobile measurement technology has the potential to boost both sales and customer loyalty.
The Modelista webshop is a place to purchase a variety of apparel, including everything from trousers and shirts to coats. The platform was developed to specifically address one of the largest obstacles that consumers face when online shopping—not being able to physically try on a product. Thanks to the integration of MySizeID, Modelista shows how easy it is for web shoppers to measure themselves with their personal fit profile and get size recommendations for apparel items listed on the site.
Modelista, a proof of concept for retailers, shows how the MySizeID mobile measurement technology has the potential to boost both sales and customer loyalty.
Trend Themes
1. Mobile Measurement Technology - Online retailers can benefit from integrating mobile measurement technology solutions, such as MySizeID, to help customers get accurate size recommendations for online purchases.
2. Virtual Try-on - The use of virtual try-on technology can enhance the online shopping experience and help to overcome the challenges of not being able to try on products before purchase.
3. Proof of Concept Stores - Creating proof of concept stores, like Modelista, can demonstrate product capabilities and bring more customers to a brand's online marketplace.
Industry Implications
1. Fashion Retail - Fashion retailers can benefit from utilizing MySizeID's mobile measurement technology and virtual try-on tools to improve the online shopping experience and increase sales.
2. E-commerce - The integration of mobile measurement technology and virtual try-on in e-commerce can help to bridge the gap between online and offline shopping experiences, increasing customer trust and loyalty.
3. Technology Solutions - The development of innovative mobile measurement technology and virtual try-on solutions can disrupt traditional retail and e-commerce industries, providing a competitive edge for companies offering these services.
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