Virtual influencers like Lil Miquela, supermodel Shudu and the CGI model imma are now appearing online and in print magazines alike, challenging the way talent is represented in campaigns. imma, the virtual Japanese avatar, has a fan following of more than 50,000 users on Instagram and recently landed a photoshoot with i-D Japan.
In the photoshoot, imma appears alongside two human models: Japanese-French model Mayben and America-Japanese model Aria Polkey. All three of the models are decked out with makeup looks by the Japanese makeup brand KATE Tokyo and a quick glance at the image would make it difficult to detect that one of the models is not a real person at all—however, imma is becoming well-known for her signature pink bob and may soon gain even wider recognition as a digital model.
What Makes This Trend Stand Out
- Virtual Influencers
- The rise of virtual influencers like Lil Miquela and imma challenge traditional talent representation in campaigns, opening opportunities for brands to collaborate with digital models.
- CGI Models
- The emergence of CGI models like imma blurs the line between real and virtual, paving the way for innovative advertising campaigns that incorporate digital avatars.
- Digital Fashion
- The popularity of digital avatars in the fashion industry presents a disruptive innovation opportunity for brands to explore virtual fashion shows and online retail experiences.
Sectors Adopting This
- Advertising
- The presence of virtual influencers like imma in campaigns challenges traditional models in the advertising industry, creating opportunities for creative advertisements and brand collaborations.
- Fashion
- The emergence of CGI models like imma disrupts traditional fashion modeling, leading to new possibilities in runway shows, editorial work, and brand endorsements.
- Makeup
- The adoption of CGI models like imma in makeup campaigns allows for innovative visual storytelling, showcasing the versatility of makeup products on both real and virtual faces.
