Pixelz Digital Twins are Created with Real Models and Their Agency
Laura McQuarrie — July 23, 2025 — Tech
References: pixelz & prnewswire
Amid growing uncertainty about the role of AI in the fashion industry, Pixels Digital Twins shift the narrative because they're created in direct partnership with real models, giving talent more control over their digital likeness.
The launch of Pixelz Digital Twins was made possible in partnership with talent agency Le Troch, ensuring each and every AI-generated model is based on a real person, developed with consent and used with clear licensing agreements. This hybrid system, developed to deliver campaign-quality imagery, is applicable for seasonal campaigns, market-specific lookbooks and beyond, providing a flexible alternative to traditional photoshoots. "We've designed this for the creative teams behind brand storytelling who need content that's fast, scalable, and still human," said Thomas Ladefoged, CEO of Pixelz.
The launch of Pixelz Digital Twins was made possible in partnership with talent agency Le Troch, ensuring each and every AI-generated model is based on a real person, developed with consent and used with clear licensing agreements. This hybrid system, developed to deliver campaign-quality imagery, is applicable for seasonal campaigns, market-specific lookbooks and beyond, providing a flexible alternative to traditional photoshoots. "We've designed this for the creative teams behind brand storytelling who need content that's fast, scalable, and still human," said Thomas Ladefoged, CEO of Pixelz.
Trend Themes
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Consent-driven AI Models — AI models are being created in collaboration with real individuals, emphasizing consent and control over digital representations.
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Hybrid AI and Real Model Systems — Combining AI technology with real model input offers new possibilities for generating high-quality digital imagery for fashion campaigns.
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Scalable Digital Fashion Media — The ability to produce campaign-quality graphics swiftly and efficiently represents a game-changer for digital content creation in fashion.
Industry Implications
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Digital Fashion — The use of AI in creating digital twins of fashion models introduces more flexible and scalable methods for content production.
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Talent Management — Agencies can leverage AI to expand their offerings by integrating digital tools that allow models more control over their digital personas.
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Creative Marketing Solutions — The intersection of AI innovation with traditional marketing strategies presents new routes for delivering personalized and engaging campaigns.
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