UNDERCOVER & Cream Soda Channeled the 50s for SS18

 - Mar 26, 2018
References: instagram & hypebeast
UNDERCOVER designer Jun Takahashi collaborated on a Spring/Summer 2018 rockabilly fashion collection release with cult label Cream Soda. The lookbook features delicately punk silhouettes with a classic 50s flair.

The capsule seeks to highlight Japan's progressive movement in streetwear fashion and pinpoint UNDERCOVER and Cream Soda as dedicated and inspiring pioneers in that venture. The greaser-rockabilly fashion collection is a nod back to Cream Soda's roots as a "key player in transforming Harajuki into a fashion hub," as Hypebeast notes.

The punk editorial draws the attention to youthfulness and advertises a mix of Cream Soda's classic skull and crossbones logo with UNDERCOVER's branding. The 2018 capsule is rich with animal prints, as a racy leopard pattern appears in yellow, gray and blue on everything.