Italian company RETROSUPERFUTURE boasts its latest collection with a sensual summer eyewear campaign. The ultra provocative Spring 2018 lookbook is launched under the brand's extension -- SUPER. The photographs feature youthful models in well-illuminated scenarios that amplify the functionality and fashion-forward frames of the eyewear styles.
For the Spring 2018 capsule RETROSUPERFUTURE focuses on the use of color, the versatility of frame shapes and the eye-catching use of metallic motifs.The summer eyewear editorial highlights new models, as well as industrial detail updates and tinted lenses on older silhouettes. Making "sunglasses that works on new landscapes of eyewear design," the RETROSUPERFUTURE's Spring 2018 is bound to offer you everyday wearability with a fashionable and ultra cool flair.
Photo Credits: Sean Michael Beolchini
Key Themes Behind This Trend
- Colorful Eyewear
- Eyewear companies can focus on colorful designs for their collections that amplify their frames as both functional and fashion-forward.
- Metallic Motifs
- Using metallic motifs in creating unique sunglass designs can make products stand out in the market.
- Sensual Advertising
- Companies can use provocative and sensual imagery in their advertising campaigns to create buzz and draw attention.
Where This Applies
- Eyewear Industry
- Eyewear companies can innovate by offering a range of colorful designs, unique metallic motifs and advertising that deviates from conventional campaigns.
- Fashion Industry
- Fashion companies can innovate by endorsing edgy eyewear designs to complement their clothing lines.
- Photography Industry
- Photography companies can innovate by offering new techniques in modelling and photography styles that enhance their clients' advertising campaigns.
