Photographer Max Stuermer captures The Ones 2 Watch 'Berlin' series which features Hamburg-based model Yulha Nyima. The editorial's relaxed poses, candid street style imagery and plastic statement fashions make it stand out and help bring its effortlessly cool aesthetic to life.
This photo series boasts wardrobe styling by Ingo Nahrwold and beauty looks by hair and makeup artist Timo Pfaff who opts for understated cosmetics. The editorial's most notable pieces include a Last Heirs graphic and oversized hoodie with a "Lost Hours" logo, and transparent, laced-up trousers also by the brand.
Other eye-catching looks in the series include Yeezy's clear signature boots, and William Fan's 90s inspired sportswear pieces which include an oversized sweater dress and bucket hat combo.
Why This Trend Is Growing
- Transparent Fashion
- The rise of transparent fashion is an opportunity for brands to innovate with new materials and styles.
- Effortless Aesthetics
- Effortless aesthetics are increasingly popular, encouraging brands to focus on simplicity and relaxed styling.
- Statement Pieces
- Bold statement pieces continue to gain popularity, providing opportunities for brands to create unique and eye-catching designs.
Industries Being Reshaped
- Fashion
- The fashion industry can take advantage of the transparent fashion trend to create innovative designs using new materials and styles.
- Photography
- Photography is evolving to capture more relaxed and natural styles, offering opportunities for photographers to experiment with candid shots and street style imagery.
- Beauty
- The beauty industry can capitalize on the trend towards understated cosmetics and effortless beauty looks by offering new, simplified product lines.
