Locally based label BEINGHUNTED launches its Spring/Summer 2018 campaign, which is a graphic-heavy and cinematic photographic representation of Berlin street fashion. For this year's line-up, the brand focused on the nuanced art and cultural history of the German capital.
The collection is informed by Jörg Haas' "collection of old fashioned magazines." The publications are basically an artifact that outlines the dominant artistic movements in the country, as well as Berlin's nightlife and other culture-heavy fields. One iconic aesthetic that the 2018 Berlin street fashion collection focuses on is the ultra retro high fidelity equipment from the 80s, as well as a strong representation of Fluxus — an art movement that is considered to be extremely radical in the 60s and one that includes names like Yoko Ono and Joseph Beuys.
Photo Credits: Flo Hettenbach
What's Driving This Trend
- Berlin Street Fashion
- Opportunity to create fashion collections that pay homage to the art and cultural history of a specific city, showcasing its nuances and unique aesthetic.
- Graphic-heavy Lookbooks
- Opportunity to create visually striking lookbooks that capture the essence of a fashion collection and attract attention from consumers.
- Retro High Fidelity Equipment
- Opportunity to incorporate vintage-inspired designs and elements into fashion collections, tapping into nostalgia and creating a sense of uniqueness.
Who This Affects Most
- Fashion
- Fashion brands can explore new avenues of creativity by incorporating art and cultural influences into their collections.
- Photography
- Photographers can leverage the cinematic and graphic-heavy aesthetic trend to create visually captivating fashion editorials and lookbooks.
- Art
- Artists can find inspiration in the fusion of fashion and culture, exploring different mediums to express their creativity.
