ZA_ZA, a fashion label based in Saint Petersburg, Russia, which is known for its unconventional designs that are highly modern, recently debuted its latest Fall/Winter collection during the Mercedes-Benz Fashion Week events in Russia.
On the runway, models sported leather trench coats riddled with brightly colored dots and a faux fur lining, long wool coats that wrap around the body in a unique way, statement graphic tees, leather berets with flaps on the sides, wide-leg pants, fuzzy oversized dresses complete with hoods, and velvety suits.
Models sported designed footwear on the runway as well, and wore black stripes on their faces, reminiscent of those worn by football players to keep the sun's glare out of their eyes.
Key Themes Behind This Trend
- Unconventional Menswear Designs
- ZA_ZA's unique menswear designs offer opportunities for disruptive innovation in the fashion industry.
- Innovative Fashion Runway Show
- ZA_ZA's Fashion Week show presents opportunities for innovators to disrupt the traditional runway format.
- Modern Leatherwear Fashion
- ZA_ZA's use of leather in modern and unique ways creates opportunities for disruptive innovation in the leatherwear industry.
Where This Applies
- Fashion Design
- ZA_ZA's fashion label presents opportunities for disruptive innovation in the design industry.
- Footwear Design
- ZA_ZA's designed footwear presents opportunities for disruptive innovation in the footwear industry.
- Leatherwear Industry
- ZA_ZA's use of leather in unconventional ways presents opportunities for disruptive innovation in the leatherwear industry.
