The A KIND OF GUISE Spring/Summer 2018 collection unveils itself through a 70s Las Vegas-themed lookbook entitled 'Golden Nugget.' The Munich-based fashion label debuted the new collection with not only a lookbook, but also a correlating short film starring Richard Evans. The theme of 70s Las Vegas translates heavily through the graphics and setting. The distinctive details of the golden tones, casinos and neon accenting sunsets of the Las Vegas strip are prominent throughout the editorial.
The coinciding film crafted to debut the A KIND OF GUISE Spring/Summer 2018 collection follows a gambler throughout his day-to-day routine in the colorful, busy city. The pieces that are seen include t-shirts, lightweight colorful jackets, suits, button-up shirts, trousers, shorts and swimming apparel.
Key Themes Behind This Trend
- Retro Aesthetic in Fashion
- Opportunity for fashion brands to incorporate retro-themed lookbooks and clothing collections to appeal to nostalgia-seeking consumers.
- Branded Short Films
- Opportunity for fashion brands to create short films to accompany lookbooks and showcase their collections in engaging and memorable ways.
- Location-themed Lookbooks
- Opportunity for fashion brands to shoot lookbooks in unique and culturally significant locations to add depth and interest to their collections.
Where This Applies
- Fashion Industry
- Fashion industry can leverage retro and location-themed lookbooks, as well as branded short films, to capture consumer attention and loyalty.
- Film Industry
- Film industry can partner with fashion brands to produce short films that showcase fashion collections and appeal to fashion-conscious audiences.
- Tourism Industry
- Tourism industry can benefit from fashion brands shooting lookbooks in culturally significant locations to attract travelers interested in fashion and art experiences.
