Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Butter Goods' First 2018 Drop Has Graphics & Color-Block Windbreakers

 - Mar 21, 2018
References: buttergoods & hypebeast
Australian streetwear label Butter Goods launched its Spring/Summer 2018 collection, which highlights graphic-heavy t-shirts with reggae references and retro color-block windbreakers. The inspiration is not only derived from music, however. From sketchy full-back illustrations of the Pink Panther and minimalist rosy graphics to "emphasis on spaced-out kerning" and even classic music, Butter Goods mixes "80s sportswear and 90s technology."

The colorblocked windbreakers are styled so that they can go along with any graphic-heavy piece in the Spring/Summer 2018 collection. Their structure features a half-zip pullover silhouette with a rectangular front pocket. While the body of the piece is a consistent navy blue, the pocket is characterized by a duo of colors—yellow and green or green and red. It gives the colorblocked windbreakers a distinctive retro vibe.

Photo Credits: Garth Mariano