Girl on Kicks' 'Logo Craze' beauty story boasts sneakerhead-approved makeup looks that draw inspiration from popular brand identities. Paying homage to the logos of adidas, Nike, Supreme, Off-White, BAPE and Patta, this portrait series embodies youthfulness and stars model Kimberly Van Den Berg.
Captured by photographer Watya Patmo, the Logo Craze editorial spotlights makeup looks like faux freckles that mimic Nike's iconic check logo. Other standouts include textual face stickers in gold that are an homage to Off-White's typographic design style and camouflaged body paint that is reminiscent of BAPE's classic prints.
Geared toward streetwear fans, this logo-obsessed editorial celebrates the use of the popular brand identities beyond the clothing sphere.
Image Credit: Watya Patmo