Not only is the photoshoot of Surf is Dead's latest collection nostalgically cinematographic, but it also is an appropriate introduction to the Spring 2018 offering in surf culture streetwear. Boasting oversized technicolored silhouettes with suggestive graphics, the collection is a nod to chill vibes and youthfully carefree aesthetic.
Dubbed 'Dead Waves,' the capsule satirically points out that it's that "time of year when there are virtually no waves, leaving everyone sitting around awaiting the next swell." The graphics in the 2018 collection of surf culture streetwear are dreamily nostalgic. While some illustrations market the label's image through simplistic and uniform logo prints of 'Surf is Dead,' others clearly embody the graphic characteristics of bygone eras -- from 60s tributes to Pink Panther to 90s-inspired stencil imprints.