Plastic-Covered Fashion Editorials

The 'doublet' SS18 Range Features Styles in Plastic

Japanese fashion label 'doublet' called upon retailer RSVP Gallery for the styling of its latest Spring/Summer 2018 editorial. The editorial is modeled by Rena Johnson and shot by her sister Sala Johnson. The latest offerings for the fast-approaching warm seasons embody flirtatious silhouettes and gritty aesthetics. The editorial showcases only some of the fashion label's new offerings, including a few hoodies, t-shirts, a bomber jacket, but most notably, the plastic-covered striped button-up shirt and its matching belt.

The main focus of the new doublet Spring/Summer 2018 editorial is without a doubt the plastic-covered shirt. The matching belt is translucent but boasts similar black graphic details as the shirt.

The pieces will be available for purchase at RSVP Chicago and Los Angeles locations.

Image Credit: <a target="_blank" href="https://www.instagram.com/salaejohnson/">Sala Johnson</a>

Plastic Fashion
Fashion labels can experiment and innovate their clothing design by adding plastic to traditional fabrics and materials.
Gritty Aesthetics
Brands can emphasize the beauty of the unconventional and edgy fashion style for their collections.
Translucent Accessories
Accessories like belts and handbags can be made from translucent materials that complement the clothing's design.

Sectors Adopting This

Fashion Retail
Fashion retailers can offer edgier and unconventional designs to their customers by collaborating with designers that use innovative materials.
Plastic Manufacturing
Manufacturers can explore plastic as a fashionable and sustainable alternative to traditional clothing materials.
Photography and Styling
Photographers and stylists can experiment with edgier aesthetics and unconventional materials to create unique and memorable editorial content.
SCORE
3.6 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 68%
Activity 32%
Freshness 8%