Contemporary streetwear label Psychic Hearts launched a Spring/Summer 2018 collection, consisting of underground fashion pieces and graphic-inspired silhouettes. The lookbook communicates a heavy grunge vibe, highlighting the depth and grittiness of youth street culture.
The 2018 capsule consists of relaxed printed hoodies and tees that are not only easy to throw on and style, but also possess a certain type of character that makes them special. The Psychic Hearts branding is incorporated alongside the detailed and retro graphics. The illustrations that decorate the underground fashion, reference cinematic cultural and anime. One, for example, is inspired by the cult classic film 'Interview with the Vampire.'
The Psychic Hearts' underground fashion is presented in a youthful and flowery editorial that accentuates the intended grittiness, contained in the image of the models.
Photo Credits: Eric Daniel