Using a unique linear technique, the art director Stepan Solodkov has created a conceptual, artsy makeup brand that focuses on simple but distinct branding.
The Estonian artist used a linear drawing technique to create abstract illustrations of women's faces that appear using only one straight line. The cosmetic boxes themselves are white in color, with their illustrations and labeling appearing in black. Called elaboratium, this conceptual brand offers a series of products that include Mousse Cleanser, Repair Emulsion, Cleansing Milk, a Moisture Serum and a Night Cream.
This artsy makeup packaging serves as excellent inspiration for cosmetic brands aiming to spruce up the new standard of minimalist labeling with something more creative, while maintaining minimalism's general principles.
What Makes This Trend Stand Out
- Linear Packaging Design
- Linear packaging design can provide a unique branding opportunity for cosmetic companies.
- Minimalist Labeling with Abstract Illustrations
- Minimalist labeling with abstract illustrations can help cosmetics create distinct branding.
- Artsy Makeup
- Artsy makeup packaging is a trend that can help cosmetic companies stand out in the market.
Sectors Adopting This
- Cosmetics
- Cosmetic companies can use artistic and linear packaging designs to disrupt the industry and offer a unique experience to consumers.
- Graphic Design
- Graphic designers can work with cosmetic companies to create new and innovative packaging designs using linear and minimalist techniques.
- Art
- Artists can collaborate with cosmetics brands to incorporate unique visual elements that can help differentiate their products in the marketplace.
