Using a unique linear technique, the art director Stepan Solodkov has created a conceptual, artsy makeup brand that focuses on simple but distinct branding.
The Estonian artist used a linear drawing technique to create abstract illustrations of women's faces that appear using only one straight line. The cosmetic boxes themselves are white in color, with their illustrations and labeling appearing in black. Called elaboratium, this conceptual brand offers a series of products that include Mousse Cleanser, Repair Emulsion, Cleansing Milk, a Moisture Serum and a Night Cream.
This artsy makeup packaging serves as excellent inspiration for cosmetic brands aiming to spruce up the new standard of minimalist labeling with something more creative, while maintaining minimalism's general principles.