Moodwater lets you express yourself with colorful characters that portray your current mood. The Toronto-based company packages natural Canadian spring water in a bottle with “moods” like #cool, #smart, #energetic and #healthy. It also releases special event and holiday moods like #xmassy and #Canadian.
Expressive, personalized product packages appeal to many modern consumers in the age of social media. Similarly to how Coke made bottles with names on it, Moodwater’s fun emoji type characters allow consumers to express their current feelings towards the day with the hashtag already built in.
Moodwater’s Chief Happiness Officer Hameed Amirzada says: "In the end, it does not really matter which one you buy, they all just make you happy and that I think is what we all aspire to.”