Moodwater lets you express yourself with colorful characters that portray your current mood. The Toronto-based company packages natural Canadian spring water in a bottle with “moods” like #cool, #smart, #energetic and #healthy. It also releases special event and holiday moods like #xmassy and #Canadian.
Expressive, personalized product packages appeal to many modern consumers in the age of social media. Similarly to how Coke made bottles with names on it, Moodwater’s fun emoji type characters allow consumers to express their current feelings towards the day with the hashtag already built in.
Moodwater’s Chief Happiness Officer Hameed Amirzada says: "In the end, it does not really matter which one you buy, they all just make you happy and that I think is what we all aspire to.”
What's Driving This Trend
- Personalized Product Packaging
- The trend of personalized product packaging allows consumers to express their individuality and emotions, creating a more engaging and memorable experience.
- Emoticon Branding
- The use of fun and expressive emoticon-like characters for branding and packaging presents disruptive innovation opportunities to connect with consumers on an emotional level.
- Social Media-inspired Product Design
- Designing products that incorporate social media elements, such as hashtags, taps into the desire for self-expression and sharesability in today's digital age.
Who This Affects Most
- Beverage Packaging
- The beverage packaging industry can leverage personalized product packaging techniques to enhance brand differentiation and consumer engagement.
- Marketing and Advertising
- Incorporating emoticon branding in marketing and advertising campaigns can create unique and memorable experiences that resonate with target audiences.
- Consumer Goods
- The consumer goods industry can explore social media-inspired product design to create innovative and shareable products that align with consumer lifestyles and preferences.
