6 7 Water is Exclusively Available on Gopuff
Michael Hemsworth — July 14, 2025 — Marketing
References: gopuff & storebrands
6 7 Water is making its way to Gopuff as a range of canned purified waters that are perfect for satisfying burgeoning demand for drinks that are simple and refreshing.
The product range was created by Overtime Elite (OTE) basketball player Taylen Kinney and boasts purified water in 12-ounce cans that are easy for consumers to crack open and enjoy as an alternative to sparkling water and beyond. The drinks are named after the 6 7 trend on social media and are thus expected to resonate with Gen Z consumers. The beverages are available in the Philadelphia and New York City markets.
Head of Marketing and Creative Partnerships at Gopuff Tyler Stewart spoke on 6 7 Water saying, "At Gopuff, we’ve seen how social trends can impact what our customers are craving. We’ve built a reputation as the go-to destination for discovering new, buzzworthy products at your fingertips. We’re excited to bring 6 7 Water, the latest trending product, straight to our customers’ doors."
Image Credit: Gopuff
The product range was created by Overtime Elite (OTE) basketball player Taylen Kinney and boasts purified water in 12-ounce cans that are easy for consumers to crack open and enjoy as an alternative to sparkling water and beyond. The drinks are named after the 6 7 trend on social media and are thus expected to resonate with Gen Z consumers. The beverages are available in the Philadelphia and New York City markets.
Head of Marketing and Creative Partnerships at Gopuff Tyler Stewart spoke on 6 7 Water saying, "At Gopuff, we’ve seen how social trends can impact what our customers are craving. We’ve built a reputation as the go-to destination for discovering new, buzzworthy products at your fingertips. We’re excited to bring 6 7 Water, the latest trending product, straight to our customers’ doors."
Image Credit: Gopuff
Trend Themes
1. Social Media-driven Product Launches - Leveraging social media trends to drive product creation offers a unique avenue for brands to connect with digitally native audiences.
2. Nostalgia-inspired Branding - Utilizing popular social media trends as a foundation for branding strategies can create strong emotional connections with younger consumers.
3. Shifting Preferences Towards Non-sparkling Purified Beverages - Catering to the demand for simple, non-sparkling alternatives broadens beverage options in previously overlooked market segments.
Industry Implications
1. Social Media Marketing - Integrating trending social media elements into product development allows marketing strategies to be more aligned with current consumer behaviors.
2. Beverage Packaging - Innovations in canned beverage packaging present opportunities for companies to appeal to convenience-focused consumer bases.
3. Online Retail Platforms - Collaborations with online convenience platforms can accelerate distribution and availability of trend-driven consumer products.
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