The Conceptual Le Temps Chocolate is Hip and Colorful

The conceptual Le Temps Chocolate brand has been designed by Meeta Panesar as a new lineup of treats that are each characterized by a chromatic character that pertains to the cacao content and a period in the 20th century. This includes a top hatted man for the 0%, a flapper girl for the 24%, a sunglass-wearing woman for the 68%, a woman with flowing locks for the 76% and finally a hip 80s girl for the 87%. This creates a visual storyline for the brand that winks at the consumer with a branding approach that is charmingly witty.

The branding was explained by the designer who said, "Le Temps Chocolate celebrates the style and creativity of each decade with something that will never go out of style: delicious chocolate."