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Flieger Porridge Makes it Appealing for Kids to Enjoy

Oatmeal is a healthy part of a breakfast but can be difficult to get children to eat, so Flieger Porridge has been branded to help make it more appealing to enjoy.

Designed by Soyuz ², the oatmeal is branded with a spoon that has been transformed into an airplane, which speaks to the common parental approach to turn the utensil into a flying plane to entice children. The packaging features a clearly outlined series of instructions on the side to ensure that the product is prepared perfectly each and every time it's made to eliminate kids from associating oats with being a mushy mess.

The Flieger Porridge branding speaks to the need for more whimsical food packaging as consumers seek out ways to infuse wonder into their everyday routine.