Oatmeal is a healthy part of a breakfast but can be difficult to get children to eat, so Flieger Porridge has been branded to help make it more appealing to enjoy.
Designed by Soyuz ², the oatmeal is branded with a spoon that has been transformed into an airplane, which speaks to the common parental approach to turn the utensil into a flying plane to entice children. The packaging features a clearly outlined series of instructions on the side to ensure that the product is prepared perfectly each and every time it's made to eliminate kids from associating oats with being a mushy mess.
The Flieger Porridge branding speaks to the need for more whimsical food packaging as consumers seek out ways to infuse wonder into their everyday routine.
Charming Aviation Oatmeal Branding
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