Children can easily influence their parents to make a purchase, and these April 2018 youth trends highlight the numerous ways that companies are targeting their marketing efforts toward the younger generation in increasingly creative and engaging ways.
Standouts from the list include a new retail store opening in Liverpool called Kid Cavern, which has designed its facility to be reflective of everything a child wants while shopping, including playful structures and candy machines.
Celebrities are also leveraging the power of a child's persuasion by releasing youth-oriented clothing lines that are sure to grab the attention of a little one. Examples of this include Pharrell William's 'Hu Holi' kids collection, which is filled with comfortable tracksuits, cool sneakers and vibrant colorways.
- Millennial
- Gen X
- Gen Z (primary audience)
- Gen Alpha (primary audience)
