Kids Foot Locker has put together a collection of clothing from different designer brands to create a new spring line of kids streetwear for the spring.
The lookbook features classic pieces from Jordan, Champion and Fila, all in sizes just for kids. Photographer Michael Kusumadjaja captured images of children in Harlem, New York, sporting all of the clothing in a classic streetwear-style photoshoot to show off the new pieces. The line is made up of lightweight pieces that are perfect for the season, with a retro color scheme and oversized silhouettes.
The entire line of kids streetwear for Foot Locker is available online now, in multiple sizes for girls and boys.
Image Credit: <a target="_blank" href="https://www.instagram.com/kusumadjaja/?hl=en">Michael Kusumadjaja</a>
What's Driving This Trend
- Retro Streetwear for Kids
- The trend of retro streetwear for kids presents an opportunity for designers to create clothing lines that tap into nostalgia and trends from previous decades.
- Designer Collaborations
- Collaborations between kids' specialty retailers and designer brands provide an opportunity for designers to reach younger audiences and expand their brand recognition.
- Kids-centered Marketing
- Marketing campaigns focusing on kids, such as the photoshoot in Harlem, New York, for Kids Foot Locker's spring line, provide an opportunity for companies to tap into the buying power of younger generations.
Who This Affects Most
- Fashion Retail
- The fashion retail industry can benefit from the trend of retro streetwear for kids by creating new lines that cater specifically to this audience.
- Designer Brands
- Designer brands have an opportunity to expand their reach and offer their designs to younger generations through collaborations with kids' specialty retailers.
- Marketing and Advertising
- Marketing and advertising industries have an opportunity to focus their efforts on kids-centered campaigns that target the buying power of younger generations.
