IHOP's New PancakeWear Clothing Benefits Children's Miracle Network
Katherine Pendrill — March 9, 2018 — Marketing
While it is no longer unheard of for restaurants to develop their own clothing line, IHOP's new PancakeWear helps to support a great cause. Instead of simply selling merch to support its brand, IHOP has created comfy pancake-themed clothing to raise money for children in need.
Coincidentally launched during fashion month, IHOP's new PancakeWear clothing line is a collection of breakfast-themed pajamas, onsies, and socks. The pants come in both adult and children's sizes and feature an adorable pancake-covered print. The socks on the other hand, boast the chain's signature blue and white color scheme. Of course, the best part about the new collection is that a portion of the proceeds from every sale will go towards Children's Miracle Network Hospitals.
For those who want to show off their love of breakfast and support a good cause, the loungewear is available from IHOP's eBay account.
Image Credit: IHOP.
Coincidentally launched during fashion month, IHOP's new PancakeWear clothing line is a collection of breakfast-themed pajamas, onsies, and socks. The pants come in both adult and children's sizes and feature an adorable pancake-covered print. The socks on the other hand, boast the chain's signature blue and white color scheme. Of course, the best part about the new collection is that a portion of the proceeds from every sale will go towards Children's Miracle Network Hospitals.
For those who want to show off their love of breakfast and support a good cause, the loungewear is available from IHOP's eBay account.
Image Credit: IHOP.
Trend Themes
1. Charitable Clothing Lines - There is a trend of restaurants and brands developing their own clothing lines that support a charitable cause.
2. Printed Pajamas - Printed pajamas are becoming a fashion trend, giving an opportunity to create innovative designs for a variety of audiences.
3. Philanthropic Partnerships - Philanthropic partnerships with non-profit organizations are a growing trend, giving brands an opportunity to support a cause and attract socially conscious consumers.
Industry Implications
1. Restaurant Industry - Restaurants can tap into the market of merchandise sales and create their own clothing line to support a charitable cause.
2. Fashion Industry - The fashion industry can collaborate with brands and restaurants to create unique and creative clothing designs for customers who prefer wearing printed pajamas as loungewear.
3. Non-profit Industry - Non-profit organizations can partner with various brands and restaurants to raise fund and create awareness about their causes.
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