While it is no longer unheard of for restaurants to develop their own clothing line, IHOP's new PancakeWear helps to support a great cause. Instead of simply selling merch to support its brand, IHOP has created comfy pancake-themed clothing to raise money for children in need.
Coincidentally launched during fashion month, IHOP's new PancakeWear clothing line is a collection of breakfast-themed pajamas, onsies, and socks. The pants come in both adult and children's sizes and feature an adorable pancake-covered print. The socks on the other hand, boast the chain's signature blue and white color scheme. Of course, the best part about the new collection is that a portion of the proceeds from every sale will go towards Children's Miracle Network Hospitals.
For those who want to show off their love of breakfast and support a good cause, the loungewear is available from IHOP's eBay account.
Image Credit: <i> IHOP.</i>
Key Themes Behind This Trend
- Charitable Clothing Lines
- There is a trend of restaurants and brands developing their own clothing lines that support a charitable cause.
- Printed Pajamas
- Printed pajamas are becoming a fashion trend, giving an opportunity to create innovative designs for a variety of audiences.
- Philanthropic Partnerships
- Philanthropic partnerships with non-profit organizations are a growing trend, giving brands an opportunity to support a cause and attract socially conscious consumers.
Where This Applies
- Restaurant Industry
- Restaurants can tap into the market of merchandise sales and create their own clothing line to support a charitable cause.
- Fashion Industry
- The fashion industry can collaborate with brands and restaurants to create unique and creative clothing designs for customers who prefer wearing printed pajamas as loungewear.
- Non-profit Industry
- Non-profit organizations can partner with various brands and restaurants to raise fund and create awareness about their causes.
