If you're looking for restaurant brand merch with some added perks, Denny's new Everyday shirts are the perfect fit.
This Black Friday, Denny's is getting in on the shopping frenzy by launching a $5.99 black T-shirt with the word 'Everyday' on it. What makes this T-shirt so unique is that it features a QR code sewn onto the sleeve, which, when scanned, allows the wearer to redeem a free Everyday Value Meal each day for the entirety of 2023. The Everyday Value Meal is a complete breakfast that comes with eggs, your choice of bacon or sausage, and your choice of either two pancakes, one French toast slice, or a biscuit with gravy. Were you to redeem the free breakfast offer each day of the year, it would give the shirt a value of $2,186.
Just 150 of the Everyday shirts will be available from DinerDrip.com starting at midnight on November 25, 2022.
Image Credit: Denny's
What's Driving This Trend
- Wearable Promo Items
- Businesses could launch unique wearables with promo codes or loyalty rewards to incentivize customers and increase engagement.
- QR Code Product Personalization
- Companies could explore new innovative ways to personalize products using QR codes, such as by allowing customers to choose their own exclusive offers.
- Subscription-based Promotions
- More companies could offer exclusive, subscription-based promotions for customers that provide long-term value and loyalty rewards.
Who This Affects Most
- Food & Beverage
- Food and beverage companies could implement innovative promotions, utilizing food, merchandising, and more to increase customer engagement and loyalty.
- Retail
- Retailers could incentivize customers with exclusive wearables, such as limited edition t-shirts, to foster long-term loyalty and increase engagement levels.
- Marketing & Advertising
- Marketing and advertising agencies could explore new, creative promotions using wearable promo items and unique digital personalization techniques to enhance brand engagement and loyalty.
