It's no surprise that as societal attitudes change and technology advances, many business models have had to shift fundamentally, something the December 2019 market trends showcase explicitly.
In the wake of climate change and the pollution crisis, the December 2019 market trends see brands creating spaces to accommodate the ever-expending second-hand market. For example, sustainability leader Patagonia launched the brand's first physical brick-and-mortar location solely for resale and boasts a unique, barter-system styled business model.
This second-hand space is also visible online Lavell Virtual Stores that enable users to create a virtual storefront that's connected to pre-existing commissioned online sellers such as a Facebook Market, Depop, or eBay. This cutting-edge platform is at the forefront of the second-hand market and even allows customers to earn commission by helping others sell their inventory.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
