Nike recently invested in HandsFree Labs in an effort to bolster its accessible footwear efforts. The investment gives Nike rights to access intellectual property developed by HandsFree Labs. Specifically, Nike is interested in the company's Foot Activated Shoe Technology, or F.A.S.T, which enables people to step into shoes without relying on hands. The technology could help Nike develop more accessible shoes in the future.
The CEO of HandsFree Labs, Monte Deere spoke about the new partnership, “F.A.S.T. is a growing collection of technologies for the footwear industry and an irreversible step forward in the way shoes are made and worn, introducing broad accessibility and convenience in footwear.”
The technology could have significant implications for individuals who may struggle with conventional shoe designs.
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