PepsiCo has created an e-commerce site, which is titled House of PepsiCo. The site will sell different apparel from the company's various collaborations with fashion companies. Mauro Porcini, PepsiCo's chief design officer spoke about the launch of House of PepsiCo saying that "the platform mirrors the lifestyle that has sprung up around our [brand] and creates an added value 'click-to-buy' traffic driver for our retail and licensing partners in a design-forward, seamless format."
The site will have different clothing form notable brands including Forever 21, DSquared2 and Mandarina Duck. Additionally, some of the collaboration items on the site include those from Puma, Collette, Alexander Wang, and more. PepsiCo is also listing some of its own brands on the site including Mountian Dew and Cheetos.
Image Credit: PepsiCo