Pepsi is Venturing into Virtual Collectibles with the Pepsi Mic Drop Collection
Laura McQuarrie — December 9, 2021 — Marketing
References: micdrop.pepsi & prnewswire
Some of the biggest brands in the world are newly minting NFTs and Pepsi is now among them with its new Pepsi Mic Drop collection. This collection features one-of-a-kind generative-style NFTs and they are said to be "anchored in the brand's roots in music." There are 1,893 pieces in the collection and this number recalls the year Pepsi got its start.
As of December 10th, the Pepsi Mic Drop collection will be launching on the Ethereum blockchain and the NFTs will be free for users, outside of the gas fees. Thanks to the way that the non-fungible tokens are generated by an algorithm, each one is totally unique and it tells the story of Pepsi in a different way. Inspired by classic flavors, there are tokens based on classic blue Pepsi, silver Diet Pepsi, red Pepsi Wild Cherry and more.
As of December 10th, the Pepsi Mic Drop collection will be launching on the Ethereum blockchain and the NFTs will be free for users, outside of the gas fees. Thanks to the way that the non-fungible tokens are generated by an algorithm, each one is totally unique and it tells the story of Pepsi in a different way. Inspired by classic flavors, there are tokens based on classic blue Pepsi, silver Diet Pepsi, red Pepsi Wild Cherry and more.
Trend Themes
1. Brand NFT Collections - As more brands try to venture into virtual collectibles, there's an opportunity for disruptive innovation in developing NFT collections that truly resonate with their brand's story and message.
2. Generative-style Nfts - The unique nature of generative-style NFTs provides an opportunity for disruptive innovation in creating personalized, tailor-made NFT collections that appeal to individual collectors and their unique preferences.
3. Nft-based Music Merchandise - The combination of music and NFTs creates opportunities for disruptive innovation in developing unique, one-of-a-kind music merchandise that fans can collect and engage with in the virtual world.
Industry Implications
1. Food and Beverage Industry - Pepsi's entry into the NFT market presents an opportunity for disruptive innovation in creating virtual collectibles and merchandise for other food and beverage brands that can resonate with their audience and tell their unique story.
2. Entertainment Industry - The music-inspired Pepsi Mic Drop collection highlights the opportunity for the entertainment industry to create virtual collectibles and merchandise that combine music and NFTs to engage with fans in new and innovative ways.
3. Blockchain Industry - As more brands and industries embrace NFTs, there's an opportunity for disruptive innovation in developing new and innovative blockchain solutions that can better support the management, distribution, and sale of NFTs at scale.
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