Inspired by the gaming industry's sealed mystery boxes, the very first Coca-Cola NFTs will be released in a single loot box, just in time for International Friendship Day. The digital assets will only be revealed after purchase and there are also other surprises for purchasers to discover alongside the four unique non-fungible tokens.
Coca-Cola has created items like a sound visualizer and a friendship card, as well as a bright red Coca-Cola bubble jacket that can actually be worn within the Decentraland 3D VR universe.
The Coca-Cola NFT auction kicks off at the end of the month and it will only stick around for a few days. These digital art pieces were intentionally created to "inject the core principles of Coca-Cola and celebrate both our heritage and ties to friendship, while also doing something that hasn’t been done before."