International Confex is described as "the UK's leading exhibition for event organizers."
Running from February 25th until February 26th in 2020, the two-day gathering is an immersive combination of exhibiting stations and speaker engagements. The idea is to inspire attendees in the marketing, execution, and programming of their own future events.
International Confex does a good job of visually presenting its event on social media channels, especially Instagram, where it clearly engages in some strategic posting. On one hand, it uses this platform to announces the exhibitors who are a part of its event, subtly pushing the #CONFEX2020 handle. On the other hand, it posts pictures that depict people interacting and networking at the conference, effortlessly creating a sense of understanding of the experience.