Bizzabo, an Event Experience Operating System (OS), has launched Klik Experiential, a brand that provides wearable on-site technology for flagship events. With Klik Experiential, attendees of Bizzabo’s events are able to access in-person solutions for registration, check-in, and lead retrieval. Using the ‘SmartBadge,’ users can check in to sessions, download content, and network, while event organizers can access attendee data and streamline session management for a smoother experience.
"Marketers discovered the value of detailed, real-time data insights when they pivoted to virtual events. With the introduction of Klik Experiential, we're inviting organizers to build on what they learned from virtual events to make the new era of in-person events even brighter [...],” said Eran Ben-Shushan, CEO and co-founder of Bizzabo.
Image Credit: Bizzabo
Why This Trend Is Growing
- Wearable Event Tech
- The trend towards on-site wearable technology for events presents opportunities for disruptive innovation focused on improving the event experience and providing real-time data insights.
- Smartbadge Solutions
- The use of SmartBadge technology provides opportunities for innovative solutions for attendee check-in, session management, and lead retrieval at events.
- In-person Event Optimization
- The shift towards in-person events post-pandemic presents opportunities for the development of new technologies and solutions for optimizing the event experience and improving attendee engagement.
Industries Being Reshaped
- Event Management
- The use of wearable technology and SmartBadge solutions presents opportunities for event management companies to offer new services and technologies to improve the event experience and provide real-time data insights.
- Marketing
- The availability of real-time data insights at events through the use of wearable technology presents opportunities for marketers to optimize their event strategies and improve attendee engagement.
- Technology
- The trend towards wearable event tech presents opportunities for technology companies to develop and provide innovative solutions for the event industry, such as SmartBadge technology and real-time data insights.
