thredUP Launched Thrift Cards as an Eco-friendly Gift Option
Grace Mahas — November 14, 2019 — Marketing
Many consumers are opting to shop more sustainability, but this green ideology is not always reflected in our holiday giving -- thankfully, to correct this, thredUP launched 'Thrift Cards' as a sustainable way to gift this holiday season. thredUP is an online second-hand platform that gives consumers 90% off retail prices for high-quality clothing.
The Thrift Card is an eco-conscious gift option that's great for your fashion-focused friends. Not only does it allow them to pick out what they specifically want, but it also cuts out any waste from wrapping paper and tissue boxes, while ensures your loved ones get something they'll actually use.
thredUP also makes it easy for consumers to clean out and refresh their closets. The company resells items that meet its quality standards and recycles unaccepted items.
The Thrift Card is an eco-conscious gift option that's great for your fashion-focused friends. Not only does it allow them to pick out what they specifically want, but it also cuts out any waste from wrapping paper and tissue boxes, while ensures your loved ones get something they'll actually use.
thredUP also makes it easy for consumers to clean out and refresh their closets. The company resells items that meet its quality standards and recycles unaccepted items.
Trend Themes
1. Sustainable Gifting - The trend of eco-conscious gift options like 'Thrift Cards' allows consumers to give sustainably during the holiday season.
2. Online Second-hand Shopping - The trend of online platforms like thredUP offers consumers the opportunity to shop for high-quality second-hand clothing at discounted prices.
3. Closet Cleaning and Recycling - The trend of companies like thredUP making it easier for consumers to clean out their closets and responsibly dispose of unwanted items through resale and recycling.
Industry Implications
1. Retail - The retail industry can explore innovative ways to promote sustainable gifting options like 'Thrift Cards' to meet the growing demand for eco-friendly gift options.
2. E-commerce - The e-commerce industry can leverage the trend of online second-hand shopping platforms to tap into the market of consumers looking for affordable and sustainable fashion.
3. Sustainable Fashion - The sustainable fashion industry can collaborate with companies like thredUP to promote responsible clothing consumption and recycling practices.
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