Lyft is offering a monthly membership service, titled Lyft Pink. The new service has similarities to the rideshare service's previous monthly subscription service All-Access, which costs $299 a month for unlimited rides. Lyft Pink costs $19.99 a month, and it gives consumers a 15% discount on all rides. Interested consumers are able to sign up for early access to Lyft's new subscription service.
Lyft will begin to phase out its All-Access service in favor of Lyft Pink, and it will be completely gone by the end of the year.
Lyft Pink will also come with other features, including 30 minutes of bike or scooter riding a month, and three free ride cancelations. Lyft Pink customers will also receive priority service at airports.
Image Credit: Lyft