Hunter for Target is a collaborative effort from both brands that's offering consumers a range of stylish products that one expects from Hunter, at Target's more accessible price point.
The adorable collection features items for kids and adults, and is comprised of adorable raincoats for the whole family that arrive in yellow and green colorways. Those that love tonal outfits may want to check out the rain boots, as the water-proof footwear arrives in matching hues of green and yellow. In addition to the adventure-ready apparel, Hunter for Target also offers consumers a durable yet stylish duffel bag that's perfect for a weekend getaway with the family.
The line drops on April 14th, and everything it retailing for under $80.
Key Themes Behind This Trend
- Affordable Family-friendly Collections
- More brands and designers can create affordable and accessible family-friendly collections to attract more customers.
- Collaborations Between High-end and Mass Market Brands
- This trend can lead to increased market share and sales for both brands and can be an opportunity for disruptive innovation.
- Stylish Adventure-ready Apparel
- There is a growing market for fashionable and durable apparel for those who love adventure travel or outdoor activities.
Where This Applies
- Fashion and Apparel Industry
- Other retailers and designers can explore partnerships to create affordable and stylish collections that can appeal to a wider audience and increase sales.
- Outdoor and Adventure Industry
- Brands can focus on creating stylish and practical outdoor and adventure gear that can cater to a growing market of consumers who want both style and functionality.
- Travel and Tourism Industry
- Luggage and travel accessories can be designed to be both durable and stylish to meet the needs of families and adventure travelers.
