The Syndicate Original brand launches its Spring/Summer 2018 collection with a nostalgic throwback to grunge youth culture. From oversized yellow unisex jackets with quirky phone graphics to lightweight and retro synthetic tracksuits, the capsule not only revives the spirit of the late 80s and early 90s, but also is a mirror to millennial interests in fashion design.
Dubbed 'DDDream,' the Syndicate Original Spring/Summer 2018 collection also features a limited collaboration with Novesta. Throughout the capsule there are subtle hints to "virtual world madness," "lightning-fast data" and "boarder-free connectivity." While the recurring thematic of the phone graphics suggest the transition from analog to digital frameworks, the alien depictions could be viewed as a nod to anonymous culture and the 'new' grunge youth's tendency of isolation through social media.
Grunge Youth Culture Lookbooks
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