Munich-based label WHAT A PETIT shares a cute lookbook that shows off the contemporary kids fashion and footwear collections for Spring/Summer 2018. Highlighting the Clarks Wallabees and the Chukka Boots, lavishly styled with Levis jeans, grey Stone Island sweatpants and basics tops, the photo series is truly a miniaturized and adorably endearing visualization of modern fashion in general.
WHAT A PETIT shows off the "Clarks Originals Kids' best footwear offerings" on minimalist clothing ensembles. In a playful colorway that includes peach, beige, navy, black and slate blue, the footwear silhouettes are stylish and unisex. The contemporary kids fashion lookbook for the Spring/Summer 2018 season does not only tempt parents with high quality and comfortable clothing for their children, the photographs also instill a positive vibe with kid-like cheerfulness and care-free spirit.
Key Themes Behind This Trend
- Contemporary Kids Fashion
- Disruptive innovation opportunity: Create sustainable and ethically-made clothing options for children that combine comfort and style.
- Minimalist Clothing Ensembles
- Disruptive innovation opportunity: Develop a clothing line that focuses on minimalist designs and versatility for both children and adults.
- Positive Vibe Photography
- Disruptive innovation opportunity: Use playful and cheerful photography to create engaging visual content that resonates with consumers.
Where This Applies
- Fashion
- Disruptive innovation opportunity: Introduce technology-driven solutions like smart fabrics and wearable tech in children's fashion.
- Footwear
- Disruptive innovation opportunity: Design eco-friendly and biodegradable footwear options for children.
- Photography
- Disruptive innovation opportunity: Develop augmented reality (AR) and virtual reality (VR) experiences for children's fashion photography.
