Shopping centers are often quite boring for children given that they need to behave and not make too much noise, so the 'Red Planet' by 100Architects is a playground that is intended to help change this. Suitable for kids and adults of various ages, the setup allows kids to physically interact with their surroundings rather than feel as though heading to the mall is a chore that has to be done every so often with their parents.
The 'Red Planet' by 100Architects playground features a racing track, benches and a variety of games that make it fun for kids to use with other children or with their parents. This highlights how businesses are shifting perceptions of what the shopping experience can be like to encourage consumers to spend more time in the space.
Key Themes Behind This Trend
- Multi-age Playgrounds
- Creating shopping center playgrounds designed for kids and adults offers opportunities to shift perceptions of the shopping experience and encourage more time spent in the space.
- Interactive Retail
- Incorporating interactive and engaging features like playgrounds in retail spaces can create a more enjoyable shopping experience and attract more customers.
- Family-focused Design
- Designing shopping centers with family-focused features like playgrounds can appeal to a wider demographic and create a more welcoming atmosphere.
Where This Applies
- Retail
- Retail companies can incorporate multi-age playgrounds to not only create a more enjoyable shopping experience but also attract a wider demographic of customers.
- Architecture & Design
- Architects and designers can explore family-focused design features like playgrounds to enhance the overall experience of public spaces like shopping centers.
- Entertainment
- Entertainment companies can collaborate with shopping centers to create engaging playgrounds and other interactive features that attract and retain customers.
