California-based A.B.C Kidswear created a new line of kids clothing named 'Quiet Storm.' The company is known for making streetwear for children, funded by parents that have two daughters and over 30 years of experience in the clothing industry. The name A.B.C is an acronym with multiple meanings, with one being 'Art Begins with Children.'
The new line is inspired by iconic adult brand logos, with interpretations of the classic Thrasher Magazine design and the A.P.C brand label. Each piece in the new line features lightning graphics, bold prints, and unique designs on sweatpants, sweatshirts, t-shirts and even a skateboard deck. The brand's clothing helps children find an individual style and encourages them to express themselves accordingly.
A.B.C Kidswear's new Quiet Storm clothing line will be available online soon in sizes from toddler to teen.
Key Themes Behind This Trend
- Iconic Logo-inspired Kidswear
- Disruptive innovation opportunities include collaborating with adult brands to create unique kids clothing lines inspired by iconic logos.
- Expressive Children's Fashion
- Disruptive innovation opportunities include designing clothing that allows children to express their individual style through bold prints and unique graphics.
- Online Availability for Kids Clothing
- Disruptive innovation opportunities include developing an online platform that offers a wide range of kidswear sizes from toddler to teen.
Where This Applies
- Fashion
- Disruptive innovation opportunities include exploring collaborations between adult and children's fashion brands to create unique and expressive clothing lines.
- E-commerce
- Disruptive innovation opportunities include creating an online platform that specializes in offering a wide range of sizes and styles for kids clothing.
- Parenting
- Disruptive innovation opportunities include developing resources and platforms that assist parents in finding and purchasing fashionable and expressive clothing options for their children.
