Clothing company The Tot Kids created a new collection of Easter essentials for kids, including a new 'Guess How Much I Love You' book -- and for each one sold, the brand will donate one book to the Baby2Baby charity. The charity was created to provide for babes from low-income households, and The Tot Kids makes a perfect partner, as it is known for using eco-friendly materials as well as donating to good causes.
The rest of the line includes holiday-themed toys and clothing, including the Pani Pieka's rabbit doll, a push and pull wooden bunny and adorable dresses in an Easter color scheme of pink, yellow, baby blue and white. All of The Tot Kids Easter pieces are available for sale online now, just in time for the holiday.
Why This Trend Is Growing
- Charitable Easter Collections
- Brands are utilizing holidays to create collections with a charitable component by donating to a specific charity for each product sold.
- Eco-friendly Children's Clothing
- Fashion companies are creating lines for children that focus on using eco-friendly materials.
- Donation Match Programs
- Companies are offering to donate an item to a charity for each product that a customer purchases.
Industries Being Reshaped
- Children's Clothing
- Children's clothing companies are uniquely positioned to create clothing lines that give back to the community and promote good values.
- Charity and Nonprofit
- Brands can take inspiration from The Tot Kids and create charitable partnerships with non-profit organizations to include in their business model.
- Online Retail
- The ability to purchase products from anywhere in the world provides companies the opportunity to reach global audiences with product lines that give back.
