7 Pack is a brand that focuses on making health more appealing, and it was conceptualized by the creative agency Godspeed Branding.
Described as a "health food program service," the 7 Pack brand aims to make nutritious food more visually appealing – both the food products themselves and the packages they are offered in. The brand's packaging comes in simple brown boxes with transparent paneling that allows consumers to peek inside at the contents – which ranges from brightly colored fruits and vegetables to wraps. Each box is covered with the brand's labeling, which comes in bold graphic designs based in purple, brown and red colors.
The 7 Pack brand is able to accomplish its goal of being both healthy and appealing for more reluctant consumers.
Image Credit: Godspeed Branding