Mega Image, a Romanian supermarket subsidiary of Ahold Delhaize, launched the Nutri-Score labeling system for its private label products. The graphical system helps consumers make healthy choices by offering them an at-a-glance score of a product's nutritional value. The Nutri-Score labeling system measures the value of the product, then assigns it a letter grade between A and E on an easy-to-read color-coded scale. About 1,500 of Mega Image's private label products have been scored using the system so far.
The Nutri-Score labeling system bolsters Mega Image's position as a leading health-conscious brand. The wide deployment of the labels will tangibly benefit the everyday shopping experiences of healthy consumers. Currently, the Nutri-Score tags are incorporated directly on the packaging of private label products and near the price label for locally sourced products. In the future, the Nutri-Score labeling system will be employed across all Mega Image products as well as on the brand's online store.
Image Credit: Ahold Delhaize
What's Driving This Trend
- Nutri-score Labeling System
- The Nutri-Score labeling system is a disruptive innovation opportunity for food companies to develop healthier product options for their customers.
- Health-focused Marketing
- Health-focused marketing is a trend that companies can use to attract health-conscious consumers to their products and services.
- Easy-to-read Nutritional Information
- Providing consumers with easy-to-read nutritional information is a trend that is likely to continue as consumers become more health-conscious.
Who This Affects Most
- Supermarkets
- Supermarkets can adopt the Nutri-Score labeling system to differentiate themselves as a health-conscious brand, attracting customers who value healthy food options.
- Food and Beverage
- Food and beverage companies can use the Nutri-Score labeling system to develop healthier products that appeal to health-conscious consumers.
- E-commerce
- E-commerce platforms can incorporate the Nutri-Score labeling system to provide customers with easily accessible nutritional information and enable them to make healthier choices while shopping online.
