Mega Image, a Romanian supermarket subsidiary of Ahold Delhaize, launched the Nutri-Score labeling system for its private label products. The graphical system helps consumers make healthy choices by offering them an at-a-glance score of a product's nutritional value. The Nutri-Score labeling system measures the value of the product, then assigns it a letter grade between A and E on an easy-to-read color-coded scale. About 1,500 of Mega Image's private label products have been scored using the system so far.
The Nutri-Score labeling system bolsters Mega Image's position as a leading health-conscious brand. The wide deployment of the labels will tangibly benefit the everyday shopping experiences of healthy consumers. Currently, the Nutri-Score tags are incorporated directly on the packaging of private label products and near the price label for locally sourced products. In the future, the Nutri-Score labeling system will be employed across all Mega Image products as well as on the brand's online store.
Image Credit: Ahold Delhaize