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This Nike Shoebox Design Boasts an Unconventional Structure & Opening

 - Mar 16, 2018
References: thedieline
While most shoeboxes are plain and rectangular, this collectible Nike shoebox design sets itself apart with fashion-forward style and a futuristic shape.

The shoebox for the Nike Air Vapormax’s global launch features a faceted box with holographic details and playful text that reads: "KISS MY AIRS." The novel packaging design was created by Hovercraft Studio as a means of showing off "unexpected ingenuity of the product." True to this concept, the 23-sided box has an origami-style opening that delivers a surprising way to unbox the product.

The special Nike Air Vapormax shoebox design was sent to brand athletes, industry influencers and other notable individuals with a special note from Nike to generate buzz around the global launch of the innovative and equally as eye-catching footwear product.