The RETHINK Kids Water has been given a rebranding to keep it fresh and relevant for consumers as parents seek out new ways to keep their children consuming the best-quality products.
The new branding has been introduced alongside three new flavors including 'Organic Strawberry Lemon,' 'Organic Fruit Punch' and 'Organic Orange Mango,' which are all free from calories, sugar and sodium like the other offerings. The flavors will launch in April and speak to the growing shift that's taking place away from sugar and sweetener-packed sodas as consumers seek out healthier ways to stay hydrated.
The RETHINK Kids Water flavors are also packaged in Tetra packs that are highly recyclable and help to aid the shift away from traditional plastic bottle packaging.
Key Themes Behind This Trend
- Health-focused Water Drinks
- Disruptive innovation opportunity: Develop new water drinks with unique flavors that are free from calories, sugar, and sodium to cater to the growing demand for healthier beverage options.
- Organic Flavored Water
- Disruptive innovation opportunity: Create innovative packaging solutions, such as Tetra packs, that prioritize recyclability and sustainability while delivering organic flavored water.
- Shift Away From Sugary Beverages
- Disruptive innovation opportunity: Develop alternative beverages that provide hydration while addressing the consumer demand for products that are low in sugar and sweeteners.
Where This Applies
- Beverage Industry
- Disruptive innovation opportunity: Explore new product development in the beverage industry to meet the increasing consumer demand for healthier and more sustainable drink options.
- Packaging Industry
- Disruptive innovation opportunity: Develop innovative packaging solutions that prioritize recyclability and sustainability, aligning with the consumer shift towards eco-friendly packaging.
- Children's Beverage Market
- Disruptive innovation opportunity: Create new flavored water options specifically targeted towards the children's beverage market that are healthy, appealing, and free from sugar and sodium.
