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Diageo is Offering Jane Walker Limited-Edition Bottles in Support of Women

 - Feb 28, 2018
References: adweek & thedrinksbusiness
Scotch whiskey brand Johnnie Walker has given its Black Label a makeover for its new Jane Walker limited edition. The iconic striding man on the bottle will be replaced with a striding woman clad in the iconic top hat, tailcoat, riding boots and walking cane. This new collection of Jane Walker limited-edition bottles is part of the brand's 'Keep Walking America' campaign, which began in 2016 and aims to broaden Johnnie Walker's appeal to a larger audience.

The Jane Walker limited-edition bottles are meant to illustrate Diageo's -- the parent company of Johnnie Walker -- commitment to gender equality and the desire to attract more women to whiskey. 250,000 Jane Walker bottles will be released on International Women's Day and for every bottle produced, Diego will donate a dollar to female-focused organizations.

Image Credit: Johnnie Walker