For the 2018 NCAA's March Madness Tournament, official sponsor Wendy's launches it's first ever stylish fashion collection -- a limited edition capsule of basketball merchandise. The burger chain collaborated with Don C to bring to life the March Madness clothing designs. The silhouettes feature references to both the fast food establishment and the contemporary streetwear brand. The word 'fresh,' for example, is a double referent. For one, it pays homage to Wendy's ingredients, but it also ties into Don C's stance on fashion, being "fresh/cool."
The basketball merchandise boasts sporty logos and performance textures, colorways, fonts and stripy patterns that refer to the iconic Wendy's uniform. Planned to be "handed out at the Regional tournaments in Atlanta and Nashville," the burger-inspired basketball merchandise is going to be a monumental hit