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Ogilvy Dubai's Print Ads for Coca-Cola Turn People Into Tiny Bubbles

 - Mar 5, 2018
References: adweek
Coca-Cola recently released a new line of print ads designed by Ogilvy Dubai that focus showing people as the product. The new ads are set to appear in print and outdoor ads across the Middle East and are set to further push Coca-Cola's brand potential in a region that is seeing quite a lot of change. The series of ads feature Coke cups, glasses and bottles filled with crowds of people designed to look like the product's iconic bubbles. Each ad also features Coke's global tagline, 'Taste the Feeling,' in small white print.

According to Ogilvy Dubai copywriter Aditya Hariharan, each design was done to use the brand's tagline in a way that celebrated incredible collective experiences. The media group wanted to inspire the sense of being at a concert in the ads, and to celebrate the festive nature of Coca-Cola. To create the ads, Ogilvy Dubai partnered with two photographers to provide the iconic shots of the bottle, the bell glass and the iconic cup.