Häagen-Dazs' Newest Flavor is Orange Sweet Potato Ice Cream

For the fall season, Häagen-Dazs is launching an orange sweet potato ice cream for customers in Japan.

The all-new ice cream treat spotlights the Annou Imo, a type of potato that is known for its high sugar content and flavorful flesh. The ice cream boasts real sweet potato pieces, which can be found in both the ice cream and the sauce at the center of the dessert cup. Since the orange sweet potato is grown on a small island located just off of the coast of mainland Japan, the dessert appeals to locals with a taste for regional produce.

In Japan, Häagen-Dazs has previously explored the use of a number of savory vegetables in its ice cream treats, including everything from tomato and carrot to pumpkin.